Avella Launches New e-Commerce Platform for Ophthalmology Providers

August 9, 2017| CATEGORIES: ophthalmology , SourceB , Press Release

The specialty pharmacy improves its customer experience through web-based self-service features and intuitive product ordering

Phoenix, AZ -- Avella just announced that it has launched a new e-commerce platform designed to streamline ordering compounded preparations. This easy-to-use, secure and intuitive web-based portal gives ophthalmology providers the ability to save payment information and easily order or re-order with customized shipping method. It also provides access to ordering history and invoices at a glance. 

As a result of the platform’s new features and benefits, ophthalmology providers can streamline the ordering process and administration related to their compounded product needs. These providers can access a full listing of all available products and options, and easily order the precise formulation needed for one or multiple practice locations. Avella’s PCI compliant ordering platform is accessible across all devices including tablets and mobile phones and it securely stores information including billing and ordering history.

Avella’s ophthalmology-specific platform is the first of its kind in the compounding industry, a sector that has historically been slow to adopt technology-driven innovations. This e-commerce platform is just one of the technology-enabled resources Avella has released in the past year. The specialty pharmacy has developed a variety of web-based tools, mobile apps and portals designed to improve quality of care, streamline administration and optimize the customer experience.

“Avella is dedicated to investing in best-in-class technology to empower our customers as they look for ways to save time, reduce administrative hassles and improve their clinical workflow,” said William Pomerleau, Vice President of IT. “This new e-commerce platform is one part of our focus on improving the entire customer experience for all of the organizations and people we serve, including care providers, hospitals, payers, manufacturers and patients.” 

Avella’s SourceB product line includes compounded and ophthalmology preparations designed to meet the needs of hospitals and physician practices nationwide. These organizations count on Avella to provide high-quality, safe, and effective products at a competitive price point. SourceB includes a wide variety of ready-to-use, unit-dosed vials that help organizations reduce waste, including hard-to-find and commonly used ophthalmology products such as Wet AMD injections, intravitreal antibiotics, fortified antibiotics and anti-fungal drops, dilating agents and topical anesthetics.

To learn more about SourceB, visit and watch the video below. Ophthalmology customers can visit to request access to the new e-commerce platform.


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About Avella Specialty Pharmacy
Headquartered in Phoenix, Arizona, Avella Specialty Pharmacy is a National Accredited Specialty Pharmacy, providing individualized care and support to patients since 1996. Avella's clinical pharmacists and staff members are experts in managing complex disease states and providing compassionate care. The company offers a nationwide distribution service to complement its retail locations. In 2016, Avella was named Specialty Pharmacy of the Year by NASP, a nationally recognized pharmacy trade committee. Inc. Magazine’s 2016 list of the 5,000 fastest-growing private companies in the country included Avella for the tenth consecutive year and also recognized Avella as the fastest-growing woman-led company in 2015. In addition, the Arizona Corporate Excellence Awards named Avella Specialty Pharmacy as the second fastest-growing private company based in the state in 2016. For more information, please visit

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